Build an impactful campaign that generates relevancy with Gen Z SHE around Back-to-School
Remain top-of-mind by tapping into culture through Entertainment
Introduce the all-new Crafted Clog, while boosting demand of the Classic Clog during this key selling window

Teamed up with rising star Lola Tung of The Summer I Turned Pretty as the face of the campaign
Creatively positioned Crocs as the IT item of school squads to deepen relatability with young females
Launched a timely, 360 program that came to life through robust full funnel tactics – driving connection & conversion

Pushed trend-right content that featured Lola in her favorite school squad looks with Crocs (the Theatre Queen, the Gamer, the Athlete, & the It Girl)
Held a meet & greet with Lola at Crocs’ all-new SOHO store for fans, influencers, and media
Launched an exciting TikTok Shop livestream from the store – tapping into Lola as a guest host
Dropped collab content across both Crocs’ & Lola’s social handles
Ran targeted paid media – inclusive of spots within TheSummer I Turned Pretty
Executed a massive commercial push – leading with a scarcity model to drive sales of the new Crafted Clog and the larger Classics franchise

Lola’s store appearance drove 2.5K in foot traffic and $22.7K in sales (+78% above goal)
TTS stream with Lola garnered 4.2MM impressions (+67% above hourly goal) and a $20K Gross Merchandise Value (highest to date)
Social content achieved 22MM impressions and a 7% ER (+140% above goal)
Landed coverage across major media outlets including Refinery29, InStyle, Daily Mail, USA Today, SheKnows, & WWD
The all-new Crafted Clog generated massive sales in just 5 days – making it the #1 style on TTS and the #4 style on Crocs.com. It then sold out on Crocs.com within just 2 weeks, leading to a quick restock to capitalize on demand
Overall Classic Clog sales were also up +5% to plan within Retail doors – with marketing continuing to fuel this multi-million dollar franchise

Crocs Back to School Program

Crocs Cozzzy Campaign